2018 has been a tough year for many European retailers, yet some economic indicators suggest a more positive outlook on the horizon. Gonzalo Benedit discusses how retailers can deliver a consistent customer experience across all touch points, starting with their internal customers—the employees.
What should retailers be doing to make sure they’re meeting shoppers’ increasingly high expectations? See five questions they should be asking themselves to get ahead of the competition and to build a loyal customer base.
Retailers have made big investments in systems to support omnichannel strategies, yet it's just as important to focus on the people side: talent, training, and skillsets needed to support omnichannel efforts.