Josh Bersin Video Series: When Analytics Prove ‘Common Sense’ is Wrong

If you don’t have data about what’s working—and more importantly, what’s not—your leaders can’t make smart decisions. In some instances, long-held assumptions and gut instincts are plain wrong.

Josh Bersin, principal, Bersin by Deloitte, Deloitte Consulting LLP, says analytics can provide insights into a broad range of areas—ranging from what job candidates will result in the best hires to understanding internal problems such as fraud and theft—and oftentimes reveal new, unexpected information.

With analytics, organizations will discover things that “feel like they’re obvious later but they weren’t obvious when you started,” Bersin said. Companies that don’t begin projects now to glean real insights from data will likely lose out to the competition, he adds. Learn more from Bersin in this video, the third in a four-part video series. Watch the full series starting here, or move on to part four.